Lakoff and Johnson Assignment Example | Topics and Well Written Essays - 250 words

Lakoff and Johnson - Assignment Example According to Lakoff and Johnson, metaphorical concepts are beyond the ordinary meaning and far from the literal thinking and talking as they contain figurative, colorful, or poetic language (1980). Structural metaphors are conventional metaphors in which one of the concepts can be expressed in terms of another that is structured and sharply defined. For example According to Lakoff and Johnson, structural metaphors are cases in which source domains give the frameworks for the target domains in arguments (Lakoff & Johnson, 1980). In structural metaphors, economic activity is equal to war and relates various economic activities as war and the economy as the battlefield. The competitors in the businesses are warriors or armies that fight against each other. The economic activities take the concepts of attack and defense as in the example. â€Å"Due to the crises, the Indians will strike back meaning the country will work hard to revive the economy. Another example is "Labor is a resource and time is a resource†. The metaphors relate to economic resources especially in developed countries where labor and time are valuable assets for